Creating a USP in today’s eating out scenario is becoming increasingly important, what with the consumer being constantly bombarded from all sides by a barrage of messages, each proclaiming the superiority of its liege. After doing so satisfactorily, the issue then becomes one of sustenance. Today, the creation of a USP isn’t only the question of a fancy name and maybe the decor. It goes much further than that. To begin with there must be a theme, which the food, decor, name, uniforms must match. The owner and chef too must be able to wax eloquent on the theme, the staff must be able to play their role to perfection and finally, all of this must continue day after day, until the charm fades, at which time, either the restaurant reinvents itself or goes deeper into its chosen USP.
Kathputhli in Defence Colony is one such establishment, that has chosen to pick up a fairly well tried theme – Marwari vegetarian thalis, and thoroughly ensconce it within layers of well executed food, thus bringing to life a concept that has otherwise reached the “foodcourt” stage of its effective life.
As many non-vegetarians we can see among the dining out population, there are probably two or three times that number of vegetarians out there. Even among the hardcore non-vegetarian segment, there are those who observe complete vegetarianism on certain days of the week or months of the year, in addition to taking vegetarianism a step further and going onion and garlic free too for certain meals such as those served on days when religious rituals are conducted at the home or office. Kathputhli’s decision therefore to go completely vegetarian, even choosing to abstain from onions and garlic is probably a smart one, in a city that’s predominantly vegetarian and where the bulk of the non-vegetarian population too go off animal products (excluding dairy) at least twice a year for about a fortnight each.
A 60 cover restaurant spread across two floors, Kathputhli’s offering to diners is simple – a Marwari Thali, accompanied by jaljeera and chaach (spiced buttermilk), priced at INR 499/299++ (adults/children), consumed in an ambiance reminiscent of Rajasthan, and served by staff attired in costumes meant to revoke memories of Rajasthan. Every thali begins with starters like mirch pakodas among other selections, alongside three chutneys – a green, a sweet fruit and a brilliant, spicy hot, garlic chutney. The meal continues with sweet and juicy papaya salad, boondi papdi chaat, aloo bonda and methi pakoda, then carries on to main courses like different sorts of kadhi, dals and vegetable preparations from all over the Marwar or Jodhpur region, which in modern day Rajasthan translates to Barmer, Jalore, Jodhpur and Nagaur among others. The dishes, which include the ubiquitous dal, bhati, churma are prepared by specialists brought in from the old world, who prepare dishes the traditional way using traditional ingredients.
The menu is changed weekly, is simple and well executed, which I believe can work wonders and Kathputli is a live example. Do visit this restaurant, in fact, make an occasion of it with the whole family. I’m very sure everyone will enjoy an evening or afternoon of great conversation, food and togetherness.