Indian Wine in Hong Kong

Delhi NCR, 13 November 2017 –The 10th edition of the Hong Kong International Wine & Spirits Fair concluded yesterday. Organised by the Hong Kong Trade Development Council (HKTDC), it saw participation from a total of 1,070 exhibitors from 38 countries and regions who presented exquisite wines and spirits from around the world. Among them was Piccadily Agro from India in their maiden appearance at an international Wine & Spirits Fair.

Nearly 20,000 trade buyers from 70 countries and regions attended the three-day Wine & Spirits Fair, up 2.3 per cent from last year. Over 25,000 public visitors attended the fair on Saturday when it was open to ticketed public visitors aged 18 and above. The blend of trade and public participants created a vibrant platform for business.

Speaking on their maiden experience at the HKTDC International Wine and Spirits Fair, Paramjit Singh, President Sales and Marketing, Piccadily Agro Industries Limited said “HKTDC International Wine and Spirits Fair was a great platform for Piccadily Group to reach out to the global trade. It was exciting for us to showcase a premium range of products that included our blended Malt Whisky, Vodka, Dark Rum and White Rum that was received very well. It was extremely encouraging to find acceptance at the highest level. We are sure that Indian Spirits companies displaying their world-class products at credible global platforms such as these will go some way in helping India being seen as a serious player in the production and marketing of wine and spirits at an international level.”

Paul Chan, Financial Secretary of the Hong Kong Special Administrative Region (HKSAR) Government, was the guest of honour at the Wine & Spirits Fair’s opening ceremony. He used the occasion to announce that wine re-exported from Hong Kong would enjoy instant customs clearance in all 42 mainland customs districts with immediate effect. The measures were previously applicable to only five mainland customs districts, namely Beijing, Shanghai, Tianjin, Guangzhou and Shenzhen.

Benjamin Chau, Deputy Executive Director of the HKTDC, welcomed the new measures. “Since the Government of the HKSAR eliminated all duty-related customs on wine and implemented special clearance measures under CEPA (Closer Economic Partnership Arrangement) in 2008, Hong Kong has developed into a wine trading and distribution centre for the region. In particular, Hong Kong has become a platform for trading wine with the mainland, which has long been the largest market for wines re-exported from the city. As the facilitation measures have now been extended to all customs districts, our wine traders will enjoy faster customs clearance and greater certainty when re-exporting wines through Hong Kong,” said Mr Chau.

“Adding to our advantages such as advanced infrastructure, transportation networks and experienced industry professionals, the new measures will further bolster Hong Kong’s standing as a wine trading hub by attracting more global wine traders to access the mainland market through the city.”