Zomato Food Guide 2012, New Delhi

[singlepic id=1726 w=80 h=92 float=left]That Zomato.com is a great site is a fact most of us accept without question. Are they however, an organisation sufficiently equipped to do justice to a paper food guide, given the constraints of print? Perhaps not. Click here to get more information on the guide and it’s philosophy.

What I liked:

  1. The moment I think of something, I’ll list it here. I love the categorisation they’ve attempted had the selection been something I could agree with, especially given the quality of selections in the Restaurants you just cannot miss section (see below).

What I didn’t like:

  1. Advertisements on category pages
    1. Category contents are listed on the right hand side, with a graphic cover page on the left, sometimes occupied by an advertisement. Do these restaurants belong to that category? I’m not sure. For example, was Kainoosh selected to be a part of the North Indian and Mughlai recommendations?
    2. The huge space devoted to a graphic, which I assume was earmarked for individual advertisers, takes away from the clarity of a page that is meant to clearly communicate the category.
  2. Citibank Discounts in the beginning of the guide:Citibank Dining Privileges, and Citibank Discounts at the end of the guide.
    1. What’s the difference? Why are there two listings, one a subset of the other?
    2. Every restaurant listed in the Citibank Dining Privileges section is present in the Citibank Discounts section at the end too. Why have duplicate listings?
    3. The Citibank Dining Privileges section in the beginning includes page numbers, a useful feature that wasn’t extended to the Citibank Discounts section for reasons I am unaware of.
  3. User Reviews: All the user reviews appear to be written by the same user. Further, the user review for 1440, doesn’t appear to be among the 6 user reviews on the restaurant’s page on Zomato.com.
  4. Missing Restaurants: Very well known and niche restaurants have been left out. I understand some may not have made the cut… but all of them? Here are a few.
    1. Bernardo’s in Gurgaon: One of the few Goan restaurants in Delhi/NCR and arguably the best. Missing. The Miele Guide appears to believe they’re one of Asia’s top 500.
    2. Gunpowder in Hauz Khas village: I can’t say I like them very much, which doesn’t remove from the fact that they’re going strong last I heard and have instant recall for quite a few people.
    3. Nagaland Kitchen in Green Park: One of the few restaurants in the city that serve Naga food.
    4. Tamura in Green Park, missing, one of the few good Japanese restaurants in the city.
  5. Restaurants you just cannot miss: For some reason, Zomato has chosen to include restaurants such as KFC, McDonalds (McDelivery, no less), Nirulas, Pizza Hut and Subway in this list.
  6. Location based index: Missing
  7. Cuisine based index: Missing
  8. Price based index: Missing

I do not suggest purchasing the Zomato Food Guide 2012. Considering the folks at Zomato are smart cookies, I’m sure the 2013 edition will be much better.

Ed: Cover photo from Zomato.com.

Sid Khullar

Sid Khullar is the founder of Chef at Large, a blog that began in 2007. He enjoys cooking, writing, travelling and technology in addition to being a practising Freemason. Health and wellness is a particularly passionate focus. Sid prefers the company of food and animals to most humans, and can be reached at sid.khullar@chefatlarge.in.