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Beer Tapping Tech

The Beer Café had launched two new apps for beer enthusiasts. Now get details about upcoming promotions, offers and menu, at the tap of a finger.

The Beer Café recently launched a mobile app on the Google Play Store and the App store (iOS). Developed by SnapLion, it allows users to browse through thebrand’s menus, photos, upcoming events and weekly promotions, with its simple user interface. ­The app also includes a playlist wherein you can choose to download or buy the featured songs. ­There are special offers for loyal customers as well, who can order ‘Beer on Wheels’ directly from the app with a flick of their finger!

Rahul Singh, Founder and CEO of The Beer Café, says, “We wanted to tap into technology to reach out to our customers directly, keeping them up to date with all our events, promotions and exclusive offers at ­ The Beer Café. We also have a loyalty program to increase repeat visits.” The Beer Café, a ‘Pour your own beer’ chain, with a range of 50 varieties of beer from across 17 countries currently has 10 outlets ‘pouring’ and 21 more locations planned for this year.

“We wanted to tap into technology to reach out to our customers directly, keeping them up to date with all our events, promotions and exclusive offers" - Rahul Singh, Founder and CEO of The Beer Café
“We wanted to tap into technology to reach out to our customers directly, keeping them up to date with all our events, promotions and exclusive offers” – Rahul Singh, Founder and CEO of The Beer Café

CHOOSE YOUR MUSIC AND YOUR BEER

­The Beer Café also launched a jukebox app with Hopp-Mylo. Scan the QR code and you can control the jukebox at ­ The Beer Café location you are visiting. You can choose three songs on each visit/per hour from their featured playlist.

“With the Hopp app we want to engage our customers by allowing them to play their favourites or dedicate a tune. Hopp is jukebox we invented that queues every song request. We have popular rock and commercial songs playing at the outlets and the playlist gets updated every 15 days,” adds Rahul.

The Beer Cafe app is available for download on the Google and App stores and carries details about all the outlets. Hopp app is also available on the Google Play store. It is currently active at the outlet at Ambience Mall, Gurgaon and will be introduced in all The Beer Cafe outlets soon. Getting a chilled glass of beer was never this much fun!