About CaL Media

Chef at Large, founded in 2007 by Sid Khullar, is India’s largest online food network, reaching out to over 15,000,000 foodies annually. The network comprises website, social media communities and a blog banner network. Our team includes the following.

Sid Khullar has 24 years experience, which he has spent working with technology, food, healthcare research & development, and media among others. Reach him at +91.98186-28940 / sid.khullar@chefatlarge.in for help with your food / media / technology projects.

Pankaj Bhola has 18 years experience with hospitality, brand strategy, digital, product and marketing communications. He can be reached at +91.98118-60490 / pankaj.bhola@chefatlarge.in for help with brand and hospitality marketing projects.

21 thoughts on “About CaL Media

  • February 4, 2008 at 6:00 pm

    Hi Siddharth,
    I just got to see your family picture and it was a joy to see you with Indu and Cherie. Lovely family – tho’ i don’t get to see ALL of you in the picture!
    This is a great site and fabulous recipes. Appreciate the good collection of recipes you have shared online.
    Would love to hear from you when u get time and to see you sometime.
    Love from Georgie too.
    Regards and love,

  • February 16, 2008 at 4:36 pm

    Nice to see the photo of you and your family.  Why do you not allow comments on other pages, please?

  • February 16, 2008 at 6:21 pm

    Hello Toni,

    The number of visitors on my blog, is quite low – about 3000 every month. Due to this and because most people do not leave comments, my posts look quite lonely with a ‘0 comments’ mentioned below.

    I’ve temporarily disabled comments due to this.




  • February 17, 2008 at 4:57 pm

    But I should comment every time I visit!  Anyway, if you answer every comment, as some do, you’d have no time to cook or review restaurants…

  • February 17, 2008 at 5:35 pm

    thats what i do too… I’d love to answer comments and interact!



  • February 21, 2008 at 12:05 pm

    hey.. how are you doin?? thats a lovely family pic!!! & was nice tomeet u wid prashant!! but trust me for this.. the egg thing .. you make it sound easy!!! im sure in gng to try it & change the way i wud be pchng it!  gud!

  • February 21, 2008 at 12:37 pm

    hello vandana,

    was good to meet you too. do let me know how it turns out – if possible – take a picture please! :-)


  • February 24, 2008 at 4:07 pm

    I find your recipes fantastic – I love the way you keep it simple without lengthy instructions – add x, pour y, fry z. Definitely my way of cooking and I still be returning!

  • February 24, 2008 at 4:11 pm

    Hello Sarah – Thank you for your kind words. I look forward to your next visit and comment/critique.


  • February 26, 2008 at 5:25 am

    Hi Sid,
    That’s a cute photograph of your family. Wishing you all the best in all your endeavours. May God bless you all. Keep up the good work.
    Warm regards

  • February 26, 2008 at 5:30 am

    Thank you Aamir, for your wishes. I hope you will continue visiting.


  • March 3, 2008 at 1:47 pm

    Hi Sid,
    It was lovely having you, Indu and cherie over for dinner.  After reading about all the gourmet dishes you cook up, I am quite embarrassed at the mediocre fare turned up by my cook!  But maybe, the caramel custard was the saving grace!!
    Best wishes to you all
    Indi Gill 

  • March 3, 2008 at 1:50 pm

    Hello Mrs Gill – Thank you for having us over and the food was wonderful with the caramel custard, the icing on top of it all.

    I’m looking forward to your first contribution!

  • March 3, 2008 at 5:25 pm

    Hi Sid, Indu and Cherie, this may come as a surprise to you, if your mother didn’t mention it. I am  her cousin living in Venezuela since 69 and recently I got by your mum´s email ID and at the end of her mails there was a phrase allusive of Sidkhullar foods….And out of curiosity got into the page and I really was gratefully surprised at the sophisticated web site and the recipes. That´s a beautiful photograph of your family. The next time I go over to Bangalore, I´ll do my best to get in touch personally with all of you and try to make up on lost time. Premnath Bhaskaran

  • March 27, 2008 at 12:45 pm

    Hello,I am the webmaster of http://www.buy-absinthe-alcohol.comI was just going through your blog, I like the way you write about things and I was wondering if you would be interested in doing a review for my website. I’m interested in an unbiased paid review of my site in your site blogfood.sidkhullar.comPlease contact me if you are interested.Thank you.Sara

  • April 25, 2008 at 3:47 pm

    Thanks for your comment on The Paunch about Alinea. Your blog looks great. Maybe we could do a bit of a link exchange?

  • May 30, 2008 at 4:07 pm


    I’m writing with a unique story opportunity that I think has incredible synergy with everything you stand for…and we’d love to have you review our product for your blog!

    I am the Social Media contact for The Baddish PR Group here in New York. I’m spreading the news about this online promotion we’re running to win a Grass-Fed Cow! We’re giving away packaged beef for the best ad slogans that are submitted.

    To participate in the promotion, please visit http://www.winagrassfedcow.com

    We thought this type of beef and what the company stands for are extremely synergistic with your blog (green, no hormones, no pesticides, no antibiotics, higher, leaner source of protein, healthier food choice, etc). This promotion would be a fun, interactive way for your readers to participate in being more “green.” We’d love for you to consider posting about this promotion.

    More information about the beef below.

    La Cense Grass Fed Beef, http://www.lacensebeef.com., Healthy, Juicy, and Flavorful!

    La Cense cattle are raised in a healthy, more humane way, free from pesticides and antibiotics and are left to graze in open pastures on a huge Montana farm. And, because they are grass-fed, they are a lot healthier. As you know, we live in a country that is concerned with weight and as such, La Cense beef has fewer calories (for example, a 6 oz. steak has 100 fewer calories) and is high in omega 3 fatty acids, which enhances heart health and reduces the risk of obesity. LA CENSE IS IDEAL for foodies who are concerned about the planet but don’t want to
    give up flavor.

    We were just written up at http://green4u.wordpress.com and http://www.luxist.com. Our write up on Luxist includes a video of a tasting, definitely worth watching! http://www.luxist.com/2008/04/28/tasting-the-la-cense-beef/

    Please feel free to contact me if you have ANY questions!
    I hope to hear from you soon!

    Andrew DiPalma

  • June 11, 2008 at 10:57 am

    hi vinny,
    i’m a chef specialized in european food. but have travelled all over india wid my dad, who was in d army. so know a lot about indian cuisine. n moreover have 9 yrs experience in d industry. i stay in dwarka.

  • June 15, 2008 at 1:45 pm

    What a great blog. There’s so much to read.

    Thanks, Toni Anne, for telling us about it – nice to see a photo of you at last, too!

  • June 15, 2008 at 8:19 pm

    Hello Jo: We’re delighted you like the blog. Do let us know of anything specific you’re looking for. We’re sure we’ll all have quite a lot of fun making sure it gets published here.

Comments are closed.